Marketing and Sales Automation

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Marketing Automation Solutions for a聽Robust Marketing聽Experience

Marketing and sales automation can bring your marketing campaigns to a new level. Streamline your company鈥檚 marketing operation and reduce the margin for error with marketing automation software and CRM solutions.

We specialize in creating solutions for three main marketing automation services: (links below)

Lounge Lizard鈥檚 marketing automation solutions will help you with your marketing journey from the planning to the implementation stage. We will handle not only your marketing automation processes but also your marketing operations, customer journey, and CRM integration.

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Our Strategy:聽Simplification and Optimization

We think of success in measurable ways. But we also know that one cannot achieve success in marketing through a magic formula. That鈥檚 why we make sure to sit down with our clients and discuss their company鈥檚 goals and needs. We craft each solution according to these specific needs and the result of thorough identification, evaluation, and analysis of the company鈥檚 existing marketing strategies, market demands, and limitations of the marketing automation technology.

The aim is to simplify complex processes in order to seamlessly coordinate marketing processes, optimize marketing automation strategies according to updated industry best practices, and enhance the performance of not only tools but also any integrated software.

Marketing聽Solution聽Evaluation

We also offer solution identification and evaluation for companies that are unsure about what marketing automation solution to use or are unsure if their existing marketing automation solution is the right fit for them.

Over the years, we were able to work with companies from different industries and gain deep insights into each industry鈥檚 demands. But our experience also taught us how to evaluate a company鈥檚 individual need regardless of industry.

Our evaluation is comprehensive, covering technical, financial, and the end-user aspect of an automation solution.

Lounge Lizard also provides expert CRM consultation and management services for a seamless marketing operation. A marketing automation solution would mean nothing if you are not on the same page as your customers.

We’re the聽Automation Experts

The specific scope of our evaluation includes the evaluation of marketing automation tools/software including:

  • Comparison of automation tool vendors
  • Evaluation of features and performance limitations
  • Evaluation of technical and functional requirements
  • Analysis of pricing models and plan contracts
  • Data Schema Integration capabilities

Our team of expert market automation consultants will provide recommendations and create an automation strategy based on your objectives and the results of the evaluation.

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Marketing聽Operation聽Services

You don鈥檛 need to spend months studying your marketing automation software or juggling between different tools. Outsourcing your marketing operation management will also free internal resources and let you focus on running your business.

The marketing operation services that we offer range from general to specialized processes including:

  • Lead generation campaign
  • Marketing campaign management
  • Marketing communications campaign
  • Marketing database management

All of these marketing operation services are handled by experts with years of experience in marketing automation services.

Customer聽Journey聽Mapping

Mapping your customer鈥檚 journey involves tracking the customer鈥檚 full lifecycle, their interactions with your brand for every stage of the lifecycle, and the customer鈥檚 experience with your brand for every stage.

Not all customer journeys are the same, and even with an effective marketing campaign, their experiences with your brand will vary. But one way to provide a quality experience for your customer is to optimize every marketing campaign with your customer鈥檚 needs in mind.

  • Identify the right marketing channels
  • Advanced lead nurturing
  • Development of a lead scoring system
  • Content analysis
  • Revenue forecasting

CRM聽Services聽and聽Integration

Customer relationship management (CRM) software integration is vital in the overall success of your marketing operation. The CRM is where the sales reps gain new leads and insights into statistics that matter.

That鈥檚 why it is vital for your marketing automation solution and CRM to seamlessly integrate. Several of the integrations we specialize in include:

  • Marketo to Salesforce CRM
  • Pardot to Salesforce CRM

Lounge Lizard also provides expert CRM consultation and management services for a seamless marketing operation.

Marketing聽Automation Solutions聽Implementation

Lounge Lizard will help you every step of the way. From evaluation to implementation, we will provide technical expertise that will save you from wasting valuable company time and money due to faulty implementations and integrations.

  • CRM and social media integration
  • Marketing database development
  • Segmentation (static, semi-dynamic, or fully dynamic lists)
  • Lead generation and management process development and implementation
  • Marketing automation templates (email and landing page responsive templates)

Results that聽Speak for Themselves

Our marketing automation solutions drive measurable results include effective lead generation, high email deliverability, excellent marketing operation, and accurate marketing strategy execution. The simplification of programs also enables companies to have a deeper insight into their marketing operations and easily measure marketing ROI.

  • Detailed documentation of processes and feature outlines
  • Comprehensive training (marketing automation basics and governance, lead nurture campaign set up, lead scoring optimization, and program creation)
  • Change management Performance reports
  • Sales alerts

Lounge Lizard provides marketing automation solutions that help streamline your marketing operations. Invest in the growth of your business.

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